Clear answers.
Before you start.
This FAQ explains how Reply fits around incoming enquiries, lead qualification, team alerts and follow-up.
Protect the enquiry without complicating the process.
Reply is designed to help your team respond, capture the useful details and keep the lead moving toward the right next action.
FAQ: What teams usually want to know.
Reply is built around a simple idea: respond while the opportunity is active, capture what matters and give your team useful context for the next step.
What does Reply actually do?
Reply acts as a lead-protection layer around incoming enquiries. It helps respond, capture the important information, qualify what matters and move the enquiry toward your team with clearer context. This FAQ also explains how that first-response process connects with qualification, team alerts and follow-up, so your team receives useful context rather than simply being told that an enquiry arrived.
Does Reply replace our team?
No. Reply is designed to support the team, not replace it. It protects the early part of the enquiry journey so your team can focus on the conversations and actions that need a human touch. The aim is to handle repetitive first-response tasks while leaving conversations, judgement, relationship building and important follow-up with the people who know the customer and the business best.
What information can Reply capture?
The useful details depend on the enquiry and setup. For a typical lead this can include the person's name, best contact number, enquiry type, area and language where useful.
Will Reply ask questions the lead has already answered?
The goal is to keep the interaction short and natural. Information already provided can be used as context so the conversation can focus on the important details that are still missing.
Where can incoming enquiries come from?
Reply starts with one core lead-protection service. Incoming calls can form the core flow, while WhatsApp can act as the attention layer and website enquiries can join the connected journey where enabled.
What happens after an enquiry is qualified?
The team can be alerted that an enquiry needs attention while the fuller lead context stays together in Reply. From there, the team can review the information and take the next action.
What role does WhatsApp play?
Where WhatsApp is part of the setup, it acts as a fast attention layer for the team. The alert tells them something needs attention, while Reply remains the place for the fuller lead context and follow-up.
Is Reply only for real estate agencies?
Real estate is the first dedicated solution, but the wider Reply approach is built around protecting incoming leads for businesses that need a faster and clearer path from enquiry to action.
Can Reply fit around our existing process?
That is the intention. The setup starts with how enquiries already reach your business, what information your team needs and how your team prefers to handle the next step.
How do we get started with Reply?
Start with your existing lead flow: where enquiries arrive, what your team needs to know and how follow-up currently works. From there, one Reply setup can be shaped around the way your team already works. See How Reply Works for the full enquiry-to-action flow.
One connected journey from enquiry to action.
The channel may change, but the principle stays consistent: protect the lead, capture the context and make the next action clearer.
Hear Reply in action.
Call the working Reply demo line and experience the lead-protection flow yourself.
